The Simplify Gmail subscription is live!

You can sign up now and setup all your accounts to have continued access OR you can wait until Simplify updates and starts nagging you to sign up.

You will have two weeks to sign up: When Simplify does update, you will get a fresh 14 day trial before Simplify will stop working without a subscription. I’ve kept the nagging to a minimum.

Pricing is per-person, not per-account: Some people have multiple devices and/or multiple email accounts, so I’m allowing unlimited devices and up to 10 email accounts for each person on a subscription. But this only works at the current price point if it is not abused.

Your support means so much to me: This is the culmination of over two years (and thousands of hours) of work bringing countless modifications and new features to Gmail. I’m both excited and nervous. There is so much more I want to do. Will enough people sign up that I can afford to do more than maintain what I’ve built? We will soon know.

Whatever happens, to every person that signs up, it means so much to have your support as a paying customer. And I will work hard to keep you as a customer. To those that do not sign up, I hope Simplify brought some peace to your inbox and that our paths cross again.

How did we get here? Why is Simplify no longer free?

If you are new to the newsletter or this is the first time you’re hearing about the subscription, here are some posts that provide more context:

The future of Simplify – our mission, focus, and point of view
Choosing a business model for Simplify – why free doesn’t work and what can be done to keep Simplify alive
Simplify v2: I’m listening – changes to the pricing model based on feedback

Feel free to reach out with questions or comments. You can drop a comment on any post, Tweet at me, or email me at hi@simpl.fyi.

What is next?

I still plan to launch Simplify for other products (likely starting with Chrome — more on that in a future post). But there’s also a lot more I want to do with Gmail.

Below is my current wish list. You can vote on what gets built first. How much of this and how soon it happens will largely depend on what percentage of my time I can justify spending on Simplify (which will depend on how many people sign up for a subscription).

Core features from Google Inbox

Reminders / notes
Bundles (still a long shot, but I’m going to take another swing)

Inbox / message lists

Sweep actions on inbox groups & date groupings
Hide, pause, or filter Inbox (starred only, unread only, etc) for deep focus
Profile pics in list view (this is hard but I have ideas)
Shift+up/down to select multiple messages
Option to hide message actions like you can hide compose actions

Message view

Instant open - see list of attachments and links for the current thread
Allow playing attached videos in Gmail
Improve message/compose side-by-side view so there is no overlap
Shortcut to jump to next/previous *unread* message
Copy email / thread to clipboard
Reading view (hide all chrome + better typography for long newsletter emails)

Compose / Reply

Emoji autocomplete
Introduction reply - shortcut to reply, move sender to BCC, and move the new contact to be the primary recipient
Option to have [Tab] indent / unindent instead of moving focus between fields
Template autocomplete - insert email templates/snippets into body by typing "/keyword" in body of email

Navigation / search / keyboard shortcuts

Command-line menu (similar to Quicksilver, Alfred, or Superhuman's ⌘K menu). Use it to perform any action or go anywhere without touching your mouse.
Ability to customize Simplify's keyboard shortcuts
Saved searches (either as tabs or as items in the nav)
Shortcut to search for mail in a label or any nested child labels

Themes

Revisit inbox transparency with themes and the inbox
Option to switch to dark theme automatically with OS (if OS set to switch)
Allow more customization around Inbox Zero and the background

Gmail Settings

Make it easier to manage Gmail filters: ability to sort/group/filter filters in Gmail Settings (I don't think I can actually reorder them without full API access)

Add-ons

Add-ons: Option to completely hide add-ons
Keyboard shortcut to open specific add-ons

Chat

Simplify chat, rooms, etc (would require new permissions to those domains as they are all iframed UI from other domains)

Simplify

Dual-sided referral rewards (you and whoever you invite get a credit)
Revamp Simplify options
Onboarding
Default sets of options (one switch to go super-minimal)
Translate Simplify menu, settings, and webstore copy into other languages

Simplify has come along way in the last two years. I hope you will join me on the next leg of our journey together.

Sign up for a Simplify subscription

Vote on what gets built next

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