Simplify Gmail v3.2 and what comes next
A short look back at this year and a preview of what's to come next year
Simplify Gmail v3.2 is rolling out to all browsers right now and it caps six months of work to improve performance and better handle message focus in bundled views.
A lot has happened in the last three years
Simplify Gmail turned 6 years old on April 2nd, 2025. I am proud of keeping Simplify working through Gmail changes big and small. In the last 3 years, I’ve pushed 159 updates, replied to over 5,000 support emails, and closed over 730 issue reports.
Simplify Gmail v3 launched in January 2024. It was a massive upgrade that I started working on in late 2021. It brought a ton of new features including bundles, reminders, message bookmarks, saved searches, inbox pausing, auto BCC rules, auto dark mode, inbox avatars, date group actions, new custom inbox zero backgrounds, new custom fonts, a new experience for Simplify preferences, and lots more. I made a video overview of what was new in v3 when it launched which I’m sure most of you have already seen.
Simplify Gmail v3.2 adds even more. The last 18 months has mostly been focused on refining and improving v3 and has included improvements to overall performance, improvements to Gmail’s filters UI (making it a sortable table), adding reminder inside conversations, support for Gmail’s new subscription center, options to suppress or hide Gemini features, big improvements to the auto BCC feature, and hundreds of small improvements.
Last summer, I worked with my son, Owen, to rebuild the Simplify website and add new capabilities to how plans work and are managed.
New domain plan: You can now sign up your entire team with just your domain(s). This is a great solution for organizations of any size as it is
cheaper because it is billed on a per-email instead of per-person basis and
easier to manage as access is automatically granted to anyone who installs Simplify and uses it on an email account under one of your domain(s).
Anyone can manage the plan now: It used to be only the plan manager could manage the plan and only with the email address they originally signed up for Simplify with.
Now anyone on a group plan can sign into the Simplify Plan Manager to manage their email addresses for their seat on the plan (only the plan manager can mange billing or cancel the plan).
And the plan manager can sign in and manage the plan with any of the email addresses they have added to their own seat. Goodbye losing access to your Simplify plan when you lose access to just one of your email accounts.
2025 roadmap
Syncing Simplify preferences: I'm in the process of overhauling how Simplify preferences are structured and stored so I can build support for exporting, importing, and syncing across browsers and devices via Simplify's servers. This should be the next big thing I launch.
Command menu: I've long been a fan of Superhuman's ⌘K menu and hope to finally add that to Simplify Gmail this year.
Internationalization: I've had some people offer to help with this and I’m excited to make Simplify work better for people that don't speak english.
Documentation and promotion: I need to do a better job documenting new features, writing help content for them, and promoting them. But I want to avoid adding annoying notifications inside Gmail so I would rather it be on my website & newsletter. I also would really like to build a referral system to reward people who spread the word.
And much more: Beyond the above, there are a bunch of smaller things (based on user requests and my whims), continued improvements of what is already there, and some big ideas for new things. I can easily see another 6 years of work ahead of me and I’m grateful for everyone who supports the work.

Fantastic update! I also had no idea about the Subscription Center (been using Reader by Readwise for things like that lately). Love the refreshed logo too. For Documentation, you could save a lot of time by using some AI tools using the context of your releases and PRs to help you generate the documentation. Lastly, working with your son is such a fantastic learning opportunity! I gotta keep that in mind when he's old enough (he's only 7).
Very well done! Thanks here for making such a fabulous product